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Web Marketing and Promotion

Thursday, November 12th, 2009

What should a person or company look for when attempting to decide which web promotion agency to appoint? Where can you find an affordable web promotion service? These are the questions that I will be answering within this article.

It can be like a minefield when attempting to pick “the right” web promotion agency. They seemingly all call themselves “SEO experts” or “web promotion experts” however this is one industry that lacks any relevant qualifications to justify such a title; this is something that needs to somehow change.

I have interests in a number of websites including ones about stuttering and about how to business cost cutting; I know from my own personal experiences about how hard it is to find a web promotion service that works.

In my opinion there is only one way that we can judge the merits of a web promotion company and that is by their past results. You may well find that many of them will shy away from letting you have access to these results – I wonder why? The web promotion specialists, and I am talking about the one’s that justify being called a specialist, will be more than happy to let you know which websites that they have been working on as well as the key phrases they have been promoting.

At this stage I would not just take their word for it and would therefore make a couple of phone calls asking something like:

“Hi, I am sorry to bother you. I believe that website1 have been promoting your company website and I am thinking of hiring them as well. I was just wondering how you found them thus far. Are you pleased with the overall service that they have provided?”

This may be slightly below the belt in the eyes of some of the readers of this article. It is certainly accepted in other areas of business therefore why not in SEO and web promotion tips? I sometimes think that some of the people in this industry think they are somehow different to any other business, and that they are actually better. Well this just so is not the case; in fact the SEO world is the laughing stock of other businesses; what with no recognized examination and so many scam artists, it really is time that this industry cleaned up its act!